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Boston’s Backyard Business Models on Display at May 29 Brewbound Session

In a trio of discussions that will illuminate the breadth of strategy types currently thriving in the craft beer marketplace, the May 29 Brewbound Session will feature emerging Boston-area brewers J.C. Tetreault of Trillium Brewing, Sam Hendler of Jack’s Abby Brewing and Chris Lohring of Notch Brewing for conversations that will drill into their specific business models and plans for growth.

Just one year removed from opening the doors to Boston’s Trillium Brewing, Tetreault has quickly amassed a following of passionate local consumers who line up regularly for specialty bottle releases and growler fills. Trillium’s reputation extends far beyond Boston — the brewery was voted as one of the best in the country by a cohort of beer drinkers on and has received national media notices — but its tiny space means that hard choices are coming for Tetreault.

At the same time, in Framingham, Mass., Sam Hendler, along with brothers Jack and Eric Hendler, has helped to quickly scale one of New England’s fastest growing regional beer brands – Jack’s Abby. The all-lager beer company has also been featured in the national spotlight, taking home awards from both the Great American Beer Festival and the World Beer Cup. Focusing on lagers has given the brand a strong base — but what is the next step?

Meanwhile, longtime Boston-area brewer, Chris Lohring, launched himself to the forefront of America’s session beer movement since starting his company, Notch American Session Beer, in 2010. Lohring has successfully scaled the low-alcohol beer brand through a collection of three contract brewing partnerships in New England, and helped to build a cadre of session beer drinkers in the process. But at a time when low-alcohol beers are starting to catch on, he will have to scale quickly to take advantage of a national trend in order to build beyond his home region.

Together, the three companies exemplify three types of aspirational business models – urban, regional and national – being launched all around the country by a swath of entrepreneurs, each day. At the Brewbound Session, which is being held at the Revere Hotel in downtown Boston, Tetreault, Hendler and Lohring will discuss their strategies for building well-regarded craft brands, highlighting the challenges each business model will face as the category evolves.

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