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Business model advertising agency

New agency models and what we can learn from them

Von camarg (.camarg.at)
It emphasizes platforms over campaigns, believes in the permanence of social media, and strives to connect with consumers at every touch point.

Victors&Spoils, which recently prevailed against traditional shops to win creative duties for Harley Davidson, on top of a number of assignments for other impressive clients, takes its inspiration from the overused and oft misunderstood label “crowdsourcing.” Cliché’d criticism of crowdsourcing not withstanding, V&S carefully gathers communities of creators then sources the crowd for a wide range of creative solutions. It manages to offer ideas and solutions to clients for less than what traditional agencies charge while apparently satisfying its creative community with the extrinsic rewards of interesting assignments and a chance to exercise one’s creative muscles.

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