Navigation Menu+

Pop-up up retail business model

How savvy retailers are reinventing the pop-up model

Source: Philip Montgomery | Google

Google's holiday pop-up store showcases tech gadgets. Retailers this year are using temporary retail spaces in more creative ways.

During the Great Recession, shoppers could stroll down just about any major city block and find one, or two, trendy storefront pop-up stores. But those days are long gone. With less vacant commercial retail space available this holiday season, pop-up shops—temporary retail stores—are evolving and finding new outlets.

The vacancy decline in fact is a sign of a stabilizing economy, said Chuck Lanyard, a retail analyst for the Goldstein Group, a real estate brokerage firm.

"Retailers are feeling better about the economy. They are not as reluctant to open stores and they are leasing up, " Lanyard said. "Landlords want long-term tenants, and shoppers want to be able to go back to the same stores and know that they are there."

(Read more: Nothing in-between? The wealth gap alters retail)

Vacancy rates at U.S. regional malls and local shopping centers fell to their lowest since 2009 during the second quarter and third quarter, according to real estate research firm Reis. Lanyard expects the growth of pop-ups to slow as retail occupancies rise.

Google's holiday pop-up store showcases tech gadgets. Retailers this year are using temporary retail spaces in more creative ways."I don't view less real estate as a decline in overall pop-ups, " said Christina Norsig, chief executive of PopUpInsider, an online exchange for temporary real estate. The pop-up concept has matured with the improving retail market, she added, and more business owners are embracing the store-within-a-store concept.

Some merchants prefer pop-ups because they can swoop into a physical space, set up shop quickly and take advantage of existing foot traffic.

"There is a need for quick merchandising, " Norsig said. Plus, she said, "not every product is ready, or able, to stand on its own."

(Read more: Christmas shoppers, just wait—big toy deals coming)

New York-based men's store Rothmans incorporated a "permanent pop-up store" into its business model. Co-owner Jim Giddon said featuring a different pop-up every three months or so within their larger space has helped his store reach new customers.

"It works out great because they [the pop-up retailer] get a chance to test out the market, without making a large financial investment, and we get to supplement our inventory by offering items we don't normally carry, " Giddon said. "We end up grabbing a customer that may not have walked in normally."

The store-within-a-store evolution makes sense because there's less space for pop-ups anywhere else, said Cedrik Lachance, senior analyst at Green Street Advisors, which provides real estate research for investors.

CoStar: Zillow of commercial real estate

Andrew Florance, CEO, CoStar Group, discusses how his company markets real estate online and the state of the commercial real estate industry.


by ACriticalThinker

I was in a similar situation ...well I was having a house built and had all the wood grain stained to match a Dining room set I had put on layaway...
the business sold it ...and would not find me a suitable replacement.... in the same color family, and the set was on such a sale --- there was nothing to compare...
we had taken the table leaf with us for the builder to match we brought that to court to show value, then went around town getting pics of similar in the local retail stores.. of course ours was a floor model (used) so half price is the max we would get

You might also like
Pop-Up Store Phenomenon
Pop-Up Store Phenomenon
Stretch Fabric Pop-up Display
Stretch Fabric Pop-up Display
BAMfamGroup Solavei Phoenix Solavei Business Model
BAMfamGroup Solavei Phoenix Solavei Business Model ...

US expansion for Carbon Trade Exchange  —
As Director and Chief Strategic Officer for CTX in the US, Lee will be responsible for developing new markets and implementing the overall strategy and business model, with an initial focus on the North American markets.

Air Berlin says fundamental change needed  — Reuters
Analysts say Air Berlin needs to set out a clear strategy and business model if it is to improve its standing in the long term.

Panasonic Panasonic ES-RT51-S 3 Blade Men's Electric Razor Wet/Dry with Flexible Pivoting Head
Health and Beauty (Panasonic)
  • Nanotech 30 degree inner blades our sharpest
  • Shaves wet/dry
  • Flexible pivoting head
  • Liquid crystal display
  • Pop-up trimmer for moustache and sideburns
  • ES-RT51 is the generic model number for the Nanotech Wet/Dry Rechargable Shaver
KOEI Corp Pop Cutie! Street Fashion Simulation - Nintendo DS
Video Games (KOEI Corp)
  • manage the day to day happenings of a fashion boutique
  • Fashion battle competition where judges rate your look
  • gather images on the street and combine to create clothing lines
  • challenge a friend using wireless DS multi card play
  • progress from independent designer to large boutique owner
Learning Resources Learning Resources Pretend and Play School Set
Toy (Learning Resources)
  • Kids enjoy playing school
  • Pop-up classroom set
  • Includes everything needed for the ultimate pretend classroom
  • Easy set up and storage
  • Convenient tri-fold board
RAVPower RAVPower Element 10400mAh External Battery Pack Charger Power Bank (Dual USB Outputs, Ultra Compact Design), for iPhone 5S, 5C, 5, 4S, 4, iPad Air, 4, 3, 2, Mini 2 (Apple adapters not included); Samsung Galaxy S4, S3, S2, Note 3, Note 2; HTC One, EVO, Thunderbolt, Incredible, Droid DNA, Motorola ATRIX, Droid, Moto X, Google Glass, Nexus 4, Nexus 7, Nexus 10, LG Optimus, PS Vita, GoPro, Smart Watch and More
Wireless (RAVPower)
  • 10400mAh of capacity. Charges all iPhone four to five times, a Galaxy S3 thrice, or an iPad / iPad 2 once.
  • Charges one device at maximum speed or two at 3A total. One 5V / 3A (max) port charges Android devices and Apple devices with iOS 5 or higher at full speed; One...
  • Premium lithium-ion battery ensures quality, supplying 500+ recharge cycles over a lifetime. With a charge input of 5V / 1.5A, use a 1A adapter (not included) for...
  • Smooth, ebony varnish allows you to power up in style, while 4 status LEDs keep you informed of remaining capacity.
  • Package includes: Power bank, 2 x USB to Micro USB Charging Cables, and detailed instruction manual.
Related Posts