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Business model structure templates

Business Model Brainstorm Tool & Template

volvotool“If you think designing a business model is complex, difficult or boring…you must try the Business Model Toolkit from the Board of Innovation! It is simply brilliant, easy and flexible at the same time. The toolkit is an amazing way of seeing and designing business models.”

- Maria Ana Neves, Sintese Azul (UK)

The ideal tool to align Business Model discussions

+ A visual language to explain how you plan to make money.
+ Structure brainstorms to compare different revenue models
+ As easy as creating flow charts!
+ Perfectly suited to pitch a business idea to large group.
+ Unique methodology developed by Board of Innovation

One Business Model Kit is perfect for individual use or for a brainstorm with a small team of 3-5 people. The kit includes: 3×6 Stakeholder Magnets, 3×10 Transaction Magnets, a fine-point whiteboard marker and specially designed placeholder binder.

visualkitDo you have this kit already?

You can download a all the icons in a digital format for free (includes a bundle of business model examples). Or buy your brainstorm kit. We ship world wide.


Tutorial: business model brainstorm tool

Looking for the right business model template or tool? Discover this unique set of engaging, game-like icons. Armed with a set of magnetic business model blocks, you and your team will be discussing world domination in no time! With 16 different icons at your disposal you can visualize literally any kind of business idea. Learn more on our brainstorm method or just hop over to the shop to get your own brainstorm kit.

Video: How to develop a new revenue model?

Whether you are reinventing your existing business model, developing a new partnership model, or looking for the best way to monetize your new product, a couple of steps and tips will be useful.
  • Find an inspiring spot and ideally some bright minds
  • Start by naming all the (potential) actors in your ecosystem
  • Map out the initial transactions with your customers
  • Add other transactions with suppliers, partners, and other stakeholders
  • Design new business model scenarios and play around with it

Once you grasp the building blocks below, check out our business model tools to design your own business model in seconds. Share the results in your organization and let us know what you think about this method.16 blocks to visualize your business model

All our business model examples are visualized with this set of 16 building blocks. To give more insight in how this works, we give a brief overview of the different building blocks. Using a common, visual language enables you to easily communicate business models to different audiences, to learn from successful models in other industries, and to quickly generate new variations and business models of the future.

1. Your organization

This is where your business model starts to get shape. Place this block in the center and build your model around it.

2. The company

The second most important block is the company. In most models this will be the actor that offers a product or service.

3. The consumer

The one that receives the product and gives something in return, is the consumer. In B2B models, the client is a company and will therefore be illustrated with the previous company icon. The general company-client relation is the same in both business systems.

4. Supplier

Although we prefer not to include much of the secondary stakeholders, sometimes it is relevant to show how the supplier side of a business system works. This icon can also be used for service suppliers like web or marketing agencies.

5. Non-profit

Unions or charity organizations are not focused on making money but often they do haven an impact on your organization. If relevant you can add this player to the system.

6. Government

Many companies do not like the involvement of a government on their business model, except when they have some money to offer.

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